Traders know better tactic campaign

<aside> ☝🏻 From assembling a diverse portfolio of instruments to choosing a broker to trade with – traders know better and no generic advertisement can change their mind.

That’s why in this ad, we decided to give them a platform and an opportunity to express everything that's important to them. After all, 27 million traders around the world trade with FBS because they know exactly what they need from a reliable trading broker.

The same ad was shot with 2 different main heroes in order to cater to African and Asian markets. 30s version to drive brand awareness and short testimonials-like 15s and 6s to drive performance.

</aside>

30s version for Asia

https://youtu.be/cJA_Bfa6tvU

30s version for Africa

https://youtu.be/SJFgj9lUT5o

15s version for Asia

https://youtu.be/7SFji8wn-cs

15s version for Africa

https://youtu.be/OXFF2hYiHQM

6s version for Asia

https://youtu.be/FQgLsYmGGRU

6s version for Africa

https://youtu.be/Zp17qZiHqqw

Creative frame for explainers